The Morning Mojo

My Role: In this project, I acted as the UI Designer.

Project Summary/About this Project : The Morning Mojo’s UX/UI Promotional Commercial Project aimed to showcase the café’s unique atmosphere and offerings through a dynamic and engaging promotional video created using Adobe Premiere Pro and Adobe Animate. The challenge was to effectively communicate The Morning Mojo’s brand identity and value proposition in a visually compelling manner, capturing the attention of potential customers and driving foot traffic to the café. The target audience consisted of individuals seeking a productive and inspiring environment for their morning routines, including students, remote workers, and professionals in need of a caffeine boost and a welcoming space to kickstart their day.

The Challenge: There were many challenges in this project, to say the least. One main challenge was the learning curve of Coding with HTML & CSS and the workload it presented. Getting an understanding of how the CSS style sheet and Index work together was the most challenging aspect of this project.

Solution: The solution came by first brainstorming ways to develop the video concept and storyboard. Using Adobe Animate, I designed custom animations and visual elements to enhance the video’s appeal and highlight The Morning Mojo’s unique features. In Adobe Premiere Pro, I edited the footage, added sound effects and music, and fine-tuned the overall presentation for maximum impact.

Results: The final promotional video successfully captured The Morning Mojo’s vibrant atmosphere and offerings, attracting new customers and boosting brand awareness. Key lessons learned included the importance of storytelling in promotional content, the versatility of Adobe Creative Cloud tools in multimedia projects, and the value of collaboration between design and marketing teams to achieve business objectives.

Reflection: In reflection of this assignment there are many lessons learned on the way. One for sure is to keep a steady pace and get help when you don’t understand the material. I would advise any user to have a constant set of experienced eyes on their work if they are a novice in this area.