For the Goshen Farms project, I utilized Photoshop and Adobe Express. I developed and executed a cohesive digital marketing concept rooted in the brand’s identity and tagline, “Your Finest Harvest Starts At Home.” I designed a visually compelling Instagram graphic using earth-toned imagery, thoughtful typography (Museo), and intentional layout choices to reflect freshness, community, and purpose-driven values. I crafted engaging caption copy and relevant hashtags to connect with health-conscious, locally focused audiences while reinforcing brand trust.

To elevate engagement, I created an animated version of the graphic with subtle motion to enhance visual storytelling. I then organized the final assets into a polished PowerPoint presentation to clearly communicate the creative direction, strategy, and brand alignment, demonstrating both my design execution and marketing strategy skills.